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Duo - Sicilian Ice Cream
Duo - Sicilian Ice Cream
Craving ice cream? Near Schlesi in Kreuzberg and four other locations, Duo serves best-quality gelato. Over the years, Duo has become a Berlin favorite, known for the pistachio glaze and innovative vegan options.
Client Work
Design and Development, 2024
Designing a website that feels like Duo
As Duo grows bigger, they needed a website that reflected their identity. The design needed to feel as joyful and inviting as stepping into one of Duo’s shops. More than just an online presence, the new website had to capture the in-store experience while enabling customers to explore flavors, find shops, and shop online.
A balance of playfulness and usability—colorful screens with a clear, structured flow.
Crafting a digital identity
From the beginning, the goal was to make the site feel like Duo—joyful, warm, and inviting. To achieve this, I designed:
A bold, expressive typographic system using a playful title and button font.
A vibrant, color-driven layout inspired by Sicilian culture and handcrafted gelato.
Large, immersive imagery, all shot by me, to showcase their artisanal products.
A refined digital adaptation of their logo, ensuring brand consistency across platforms.
Distinctive icons with angular edges add energy and character.
Thin and playful, this font brings a light, fun energy to Duo’s website, perfect for adding personality to key elements.
With a playful touch and excellent clarity, Excon is used for body text, offering readability for small text while adding character to the overall design.
Creating a website that’s easy to manage and scale
The design process started in Figma, where I focused on structuring the content, refining the user experience, and ensuring visual balance. Once the design was finalized, I developed the site in Webflow, leveraging its e-commerce capabilities to create a smooth shopping experience. The result: a fully responsive, visually rich website that allows customers to explore flavors and shop with ease.
A website that serves the brand
The new website gave Duo Sicilian Ice Cream a strong online presence, aligning with their brand identity and supporting their growing business. Customers could now easily explore flavors, find locations, and shop for their favorite products online.
Since launch, some design elements have been adjusted internally. While the website remains functional, certain aesthetic details have changed from the original vision. However, the core structure and user experience remain intact, supporting Duo's continued growth and visibility online.